Airheads | Peak Sour

Airheads Extremes are a very sour candy pack that packs a punch.

Sometimes we experience moments that are just as sour.

So, Peak Sour

Art Director: Clarke Weddington

Copywriter: Jon Ilbay

A chaotic little brand act where we drop people into painfully awkward situations.

• Off-key subway serenades
• Public overshares
• Tech fails
• A flash mob (we’re bringing it back, baby)

Just when it starts to get too sour, we rescue them with the Airheads Xtremes Emergency Sour Kit, loaded with candy, stress balls, fidget spinners, and a little nudge to share their #XtremeEmergencyMoment.

It’s lowkey torture turned sweet relief. 

Because life’s a mess, but your snack doesn’t have to be.