DICK'S | Brand Act

DICK'S SPORTING GOODS | FAN FIELDS

Task: Get Dick's Sporting Goods to launch a brand act for good.

Dick's Sporting Goods is all about sports.

But kids these days, not so much, due to lack of safe fields.

So let's build it for them with the help of sports fans.

Idea: Fan Fields.

Art Director: Paige Mudd

Dick's Sporting Goods will take underutilized, abandoned areas in the community and turn them into public fields inspired by legendary sports stadiums.