Heinz | It's Still Heinz

Task: Popularize Heinz Jalapeño

When we say ketchup, you say Heinz. 

For more than a hundred years, Heinz has stood for ketchup itself. 

So when Heinz decided to add jalapeño to their famous 57, the first question many asked was, "is it still Heinz?" 

The answer is... sort of. 

Introducing Jeinz, with a J. 

By switching the “H” to a “J”, we're letting people know Heinz Jalapeño Ketchup is still Heinz but with one hot difference...