Lilly asked us to develop organic social for LillyDirect across Q4 and into Q1 of next year. Over the past 10 weeks, my Art Director and I have been concepting work for their social channels.
Each month had its own seasonal theme, and within it, specific message buckets we had to hit with each post:
- Services (all-in-one care, Telehealth, Rx delivery).
- Medicines (condition-specific and Lilly medicines).
- Access (coverage, price, affordability).
- Journey (well-being tips, testimonials, condition-specific support).
The Q4 work has been approved and is currently awaiting production and release.
Here's what we made:
As Seen on Reddit
As Seen on Reddit
As Seen on Reddit
Message Bucket: Journey (Support)
This is the series built around real LillyDirect patient experiences from Reddit.
Myth vs. Fact
As Seen on Reddit
As Seen on Reddit
Message Bucket: Journey (Support)
The healthcare misconception format, using a simple social mechanic to clarify what LillyDirect does / how the experience works.
Expectation vs Reality
Expectation vs Reality
Expectation vs Reality
Message Bucket: Medicines
The prescription experience people expect vs. the simpler LillyDirect reality.
Packing Chaos
Expectation vs Reality
Expectation vs Reality
Message Bucket: Medicines
Holiday/travel packing chaos as the cultural setup, with LillyDirect making one part of getting ready easier.
Text Exchange
Holiday Pie Chart
Holiday Pie Chart
Message Bucket: Access (Getting Better)
A text-message native execution that turns the LillyDirect benefit into an everyday conversation.
Holiday Pie Chart
Holiday Pie Chart
Holiday Pie Chart
Message Bucket: Journey (Staying Better)
A Thanksgiving/holiday data-viz joke that uses the familiar pie-chart format to talk about healtcare/LillyDirect.
The Search Is Over
The Search Is Over
The Search Is Over
Message Bucket: Service
Word search built around
medicine, doctor, care, support, access, delivery.
As Seen on Reddit
The Search Is Over
The Search Is Over
Message Bucket: Service
Continuing the series from October, this time using a patient quote about LillyDirect's service.
From You to You
That Holiday Feeling
That Holiday Feeling
Message Bucket: Medicines
Holiday gifting turned inward: the LillyDirect box as a gift to yourself.
That Holiday Feeling
That Holiday Feeling
That Holiday Feeling
Message Bucket: Journey
Getting your LillyDirect box before the holidays as something worth celebrating.
