Agency: Ogilvy (Spec work pitched to clients)
Simply | Juice It Yourself
Most store bought OJ tastes processed. People can tell.
People online claim Simply doesn't.
AD: Isaac Lewis
"Simply orange is the only large brand that truly tastes like fresh squeezed"
Playful-Inspection82 on r/Costco
People want OJ that tastes like they squeezed it themselves.
We will use the same bottle, and simply put real oranges inside. The cap? A juicer.
We will appear where people are looking for real fruit, and give them the juicer.
We will tap into the social buzz around Jordan's orange juicer and partner with him to show that a freshly juiced orange and Simply Orange taste exactly the same.
Then we'll let the rest of the world juice the story themselves.