Snapchat | Snapstalgia
Problem: Data from Branding Türkiye and The Social Shepherd indicates that Millennials do not use Snapchat.
Starting Point: The Millennial generation has a deep love for nostalgia.
Idea: Let's connect with Millennials through nostalgia by mixing the nostalgic songs they cherish.
Execution: We'll invite Millennials to rediscover these remixed songs through Snapchat’s voice. We'll call it "Snapstalgia."
Data
Branding Türkiye:
https://www.brandingturkiye.com/snapchat-istatistikleri-guncel/
The Social Shepherd: