***Young Shits April 2025 Runner - Up ***
TWA | The Plane With a Dress Code
Task: Revive a dying or dead brand.
We asked ourselves: What have we lost that deserves a comeback?
First thing that came to mind was the glamour of flying.
And the first thing that followed? Simply: TWA.
Clara: Your Own Personal Flight Assistant
The Gatsby: An adventure flying deserves.
Take your Gatsby luggage tag, scan it with your phone, and unlock an ARG adventure hiding in plain sight.
Ads from the times when flying was glamorous.
Brand Guide & Manifesto
Team:
CW: Jon Ilbay
ST: Agrim Prakash