Volkswagen | Think AI

A self aware generative AI ad for VW Beetle.

The Think Small campaign, was self aware, it said if we can’t be big and flashy, let’s be small

and economical.

What is the trend with AI advertising?

The attempt to become seamless.

So let’s not try to be seamless and prompt the GPT to be self aware that it is writing a generative AI print ad.

I asked it to model the Think Small campaign’s long copy and here we are connecting the possibilities of efficiencies that AI in general desires to provide with Beetle’s desire to be

efficiently of service.